Customers Reviews
2010-06-28
good quick read
Background of the fast food industry. Interesting facts about the family and the struggles to avoid corporate america. It also provides insight to how other fast food establishments started out. In general this is a nice quick read. It has content on how one grows within the company and the constant striving to provide the best ingredients in a very good tasting hamburger.
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2010-02-28
Good Story - Not a Business Book
As an avid reader of books on business strategy, business organization, leadership, finance, etc, I was more than a little disappointed. This book lacks the substance needed to put it into the informal "business book" category. It is a good story, and entertaining to read, but you will not learn from it, feel inspired by it, or gain any more information about how the company is run than you had before you began reading the book. There are pages and pages of flowery descriptions where the book sounds more like an advertisement for the food they serve than anything else. There is more than enough information on the details of the people's personal lives involved in the company, but very little about the operations of the company. I do love to eat at In-N- Out, and it was interesting to read about the people who started the company and learn some of their history. The business information in the book, however, could have been summed up in a short magazine article.
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2010-02-12
In N Out Burger
For anyone that loves a good true story this is it. I was given an assignment to read this for class and I could not put it down. I highly recommend it.
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2010-02-08
Americana - still livin' the dream
This is truly a good read -- especially if you like the burgers! You'll gain a deep respect for the family that started the In-N-Out Burger chain. Oooh, how I wish I had one in my backyard!!!!
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2010-02-05
Good Read
good read. a lot of history. pretty descent sources, but the ending was not as up to date as I would have liked. Overall 4.5 out of 5.
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